24 N Main

  All Work

Challenge  

Although small, this property would act as the calling card for Skala Partners. A comprehensive branding and marketing package was needed with a budget scaled for an 18-unit rental building.

Solution 

Using a hands-on approach, 810 handled all deliverables in-house, including photography and creation of marketing flooplans. Utilizing design boards from the interior design team and skilled use of photo retouching skills, a lead-generating teaser campaign was created without any actual product. The neighborhood was a huge part of the sell so two photo shoots by our creative director enabled us to garner daytime and evening images to use in the marketing of the property. The area is in which the property is located is highly trafficked, so on-site signage was created to maximize exposure. A social media campaign was put in place, and a simple but effective brochure was created to remind prospects of the property after tours.

Result  

Nearly 200 requests for more information were received during the pre-marketing efforts. There were five applications taken on opening weekend.

Client Overview  

Skala Partners engaged 810 CREATIVE to work on their first development project, a boutique rental building in West Hartford, CT.

Services Provided

•  Identity design

•  Brand strategy + messaging

•  Teaser site with lead generation

•  Editable, content-managed website

•  Photography

•  Copywriting

•  Outdoor signage

•  Floorplan illustrations

•  Marketing brochure

•  Social Media Campaign

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