Riverton Square

  All Work

Challenge  

Compass Rock Real Estate purchased the property from a previous owner and needed a consistent and fresh brand for the property. Originally known as Riverton Houses when built by Met Life in 1944, the property was undergoing renovations and many apartments were being converted to market rate.

Solution 

We created a consistent brand with a new name of Riverton Square with a vibrant logo incorporating the natural beauty surrounding the property and bright color contrasting the bland brown brick of the buildings. A new logo was created along with a thoughtful signage package to take advantage of the street traffic and the expanse of the property. A new website, collateral materials and advertising campaign were created to promote the property’s new position as a premier, no-fee rental property in the neighborhood.

Result  

The market was now familiar with the property as a luxury offering with new ownership and management committed to the success of the community.

Client Overview  

Riverton Sqaure is a 1,230 unit property in East Harlem located between 135th and 138th Streets from Fifth Avenue to the Harlem River. There are seven, 13-story buildings on a 12-acre gated parcel.

Services Provided

• Rebrand

• Identity design

• Advertising Campaign

• Photography

• Signage: Placards, banners + wood signs

• Floorplan illustrations

• Brochure shell

• Content Management System

• Custom editable dashboard