William Beaver House
Rose Associates needed to develop a rebrand strategy to introduce units as rentals and to expedite their leasing.
Brand strategy sessions and competitor analysis revealed the need to take an upscale, exclusive- offering approach commensurate with the building’s striking aesthetic and high-end amenities. So we conceived “The Rental Collection” at William Beaver House as the appropriate marketing vehicle for that purpose. A new logo and website were designed to reflect this new brand direction. We also designed several banks of window signage to take advantage of the building’s ample corner, street-level visibility.
CIM experienced great success with our repositioning of the tower as a luxury rental, and, based on comps, commanded unusually high rents for the 208 previously vacant units. The apartments broke records on a dollar per square foot basis for rentals in the Financial District.
• Identity rebrand + strategy
• Splash Page
• Redesign/development of website
• Design/production of window signage
• Sales brochure + sales kit
• Floorplan + keyplan sales sheets